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Business Strategy

DO YOU HAVE A BUSINESS STRATEGY ? I know a young nice guy, he is handsome too☺️. I will call him Obi. Obi had served his Oga for years. He was a "Nwaboy" (Igbo apprentice) learning the trade of Motor Spare parts in the North. After year of serving his Oga and learning the trade, he has been settled. Obi is now an Oga ooo. A nice handsome Oga😎. Obi is just few years into his own business but he has so much customers, I mean customers come from far and wide to buy from him. They also place their orders and he delivers to them nation wide. Currently he has expanded. Just within few years, he has been able to open another shop/branch filled with goods. On the other hand his fellow "Nwaboy" Val who was settled same time with him is still struggling to keep up. Always complaining of bad market and how there are no customers. Why is Obi selling out to customers and expanding while Val is still struggling?? What could be the problem? Is the something this Comrade is doing